The Althae Nutrition company manufactures a wide range of self-made nutritional products available to the major brands in the food supplement sector. Its new graphic identity consists of a redesign, starting from the premises of the existing identity: it takes up the use of the hexagon and the colour green as its base, although towards more bluish tones.
The hexagon, present in many natural structures, from molecules to snowflakes, hives, or the shell of a turtle, is maintained and adjusted, as an identifying element of the brand. The colour, originally green, with a pharmaceutical connotation declines to a more bluish hue: the connotations of nature, safety and healing of green are preserved, associated with blue that transmits relaxation, confidence, and health.
Likewise, the typeface chosen for the logo is a font with a thick stroke and rounded angles, recalling the smoothed corners of the hexagon. It conveys an image of contemporaneity and professionalism, while being easily identifiable.
In addition to the corporate image, we develop for Althae Nutrition all kinds of applications, from brochures and flyers, its newsletters as well as the redesign of its website.